Pricing Your Resources
Smart pricing strategies to maximize your earnings while providing great value.
Recommended Price Ranges
These ranges are based on what sells best on SchoolHouseStock and similar marketplaces. They're guidelines, not rules — you know your audience best.
| Resource Type | Suggested Range | Sweet Spot |
|---|---|---|
| Single worksheet | $2 – $5 | $3 |
| Worksheet pack (5-10) | $4 – $8 | $5 |
| Full lesson plan | $5 – $15 | $8 |
| Unit/bundle (10+ resources) | $15 – $30 | $20 |
| Video course | $20 – $99 | $39 |
| Handmade physical item | $10 – $50 | $20 |
| Classroom decor set | $8 – $25 | $12 |
Licensing Tiers
SchoolHouseStock supports four licensing tiers so you can earn more from schools and organizations that need broader usage rights:
| License | Who It's For | Multiplier |
|---|---|---|
| Personal | One teacher, personal use | 1x (base price) |
| Classroom | One teacher, shared with their class | 2x base price |
| School | All teachers in one school building | 10x base price |
| Commercial | Tutoring companies, education businesses | 25x base price |
When you set your base price at $5, a school-wide license automatically offers at $50. This means a single resource can earn you significant income from institutional buyers without any extra work on your part.
Coupon Strategy
Coupons are a powerful sales tool. You can create discount codes from your Dashboard for any occasion. Here are strategies that work well:
- Back-to-school (August) — 20% off everything. Teachers are spending their classroom budgets and looking for deals.
- Holiday sales — Run a limited-time code for Black Friday, Cyber Monday, or Teacher Appreciation Week.
- End of year — Offer discounts on bundles for teachers planning ahead for next year.
- New follower discount — Give a 10% code to new social media followers to drive their first purchase.
- Bundle incentives — "Use code BUNDLE15 for 15% off any bundle" encourages higher-value purchases.
Value-Based Pricing
The golden rule of pricing
Price based on value to the buyer, not time it took you to create. A 30-page unit plan that saves a teacher 5 hours of planning is worth $15 — even if it only took you 2 hours to make. Think about the problem you're solving, not the cost of production.
Consider these factors when setting your price:
- How much time does this save? — A full week's lesson plans save hours. Price accordingly.
- How unique is it? — If nothing like this exists on the market, you can charge more.
- How polished is it? — Professional design, editable formats, and included answer keys add value.
- What's the competition charging? — Browse similar resources and price competitively. You don't have to be the cheapest — quality wins.
Don't be afraid to test different prices. Use our A/B testing feature to try different price points and see which converts better.